Nectere is pleased to announce that it is the first UK Office Products Supplies company to become a Keurig Authorised Distributor (KAD) through an agreement with Keurig UK, the UK division of Keurig Green Mountain, Inc., the personal beverage system company that has revolutionized the way consumers create and enjoy beverages in North America. Renowned for its one-touch simplicity, quality, and beverage variety, the Keurig® brewing system is America’s #1 single serve coffee brewer+, named “Brand of the Year” in the single serve coffee maker category in the 2015 Harris Poll EquiTrend® Equity Study for four consecutive years.
As a KAD, Nectere Partners will distribute Keurig® brewing systems, and over 20 a varieties of Keurig® specialty beverages, including filter coffees, teas, and hot chocolate from brands like Starbucks® coffee, Twinings® Tea, and Green Mountain Coffee®, one of America’s #1 single serve coffee brands. All Nectere Partners can now offer a full-service Keurig® experience to address all of their customers brewing needs, from deciding which brewer is right for a customer’s workplace, to setting up automatic K-Cup® pod beverage shipments, to providing ongoing service and maintenance, and even keeping offices stocked with cups, stirrers, and coffee condiments. Having a Keurig® brewer on site allows employees to easily enjoy the beverages from brands they love, plus other well-known infusions, without leaving their workplace
Paul Musgrove MD says, “This is a really exciting time for us. Our Partners are expanding their product ranges into new growth sectors. The potential market for these products is huge, our Partners now have the opportunity to become Coffee Services Suppliers. Our Partners can now sell Starbucks coffee, it’s such a unique selling point for them, the reception of the machine and pods has been outstanding. We expect the breakroom sector to be at least 10% of our turnover in the next three years. With the market evolving the way it is, we see huge potential for our Partners in our agreement with Keurig.”
Nectere at the recent Partner conference launched Keurig® brewers and Keurig® K-Cup® pods to their Partners and the reception has been amazing. Keurig® products are now sent directly from the company’s new CDC (Central Distribution Centre) using dealer branded delivery notes, which is one new advancement the company has put into place to sell the new brewing systems.
With this just being the start of their Partnership with Keurig, the future is looking bright.
+ * Based on NPD All Channels, by category dollars sales 52 weeks ending 9/30/15
*Based on IRI Infoscan data, Single Cup Coffee Sub-Category, Total U.S. – IRI Multi Outlet, 52 week period ended 7/5/15